COB (Chip on Board) LED strip lighting is a type of flexible light strip where numerous tiny LED chips are mounted directly onto the circuit board and covered with a phosphor layer, creating a seamless, dot-free line of continuous light, unlike traditional LED strips that show individual light points (hotspots). This high-density, integrated design offers superior brightness, energy efficiency, and a smooth, uniform glow, making it ideal for architectural accents, under-cabinet lighting, and retail displays where aesthetics are important.