Types of Retail Lighting

• Ambient Lighting is used to focus on specific areas were activities take place, such as checkout counters, fitting rooms, and product displays where customers need to examine details closely.
• Accent Lighting is used to highlight specific products, displays or architectural features, drawing the customers’ attention and creating visual interest and a focal point.
• Task Lighting focuses on specific areas where detailed activities take place, such as checkout counters, fitting rooms, and product displays where customers examine products closely.
• Decorative Lighting enhances the stores aesthetic appeal, reinforcing the brand’s overall theme and style. Use chandeliers, pendant lights or other fixtures that add visual interest.

The power of retail lighting is to influence customer behavior and mood, highlight products and promotions, enhances visual merchandising and guides the customer flow. 

Contact a DS&L Representative and let’s explore what we can create together to compliment your designs and bring your ideas to life!